Unique Character Design

Develop original, empathetic characters aligned with the brand’s values, ensuring they resonate with the audience.

Cohesive Visual System

Build a robust and adaptable visual system capable of evolving in complexity to highlight app categories and features.

Optimized Performance

Deliver high-quality animations that stand out from competitors while ensuring compatibility across all operating systems and device ranges.

Our heroes follow their own logic, using the “plus” sign both as a pupil/eye and, when needed, as a mouth. This versatile design allows us to express a wide range of emotions while keeping their look simple and unique.

The challenge was to design unique characters capable of expressing emotions while being easy to reproduce and animate across all mobile devices. To achieve this, we developed a character system based on simple geometries, minimizing vector complexity. This approach ensures technical efficiency while maintaining a joyful and vibrant personality.

The pointlings thrive on fun, pushing their curiosity to the max. In each celebration, they interact with each other or objects to amplify the excitement, duplicating themselves when successful. To distinguish categories, we enhance visual complexity with background elements, dynamic camera movements, and increasingly playful pranks and adventures.

From the start, the goal was to create a world full of future opportunities. This required a unique yet simple design and a storytelling logic that could easily expand while solving new communication challenges.

Features are a limitless source of ideas, making the process both exciting and complex. In our initial brainstorming, we gathered as much input as possible from the client and explored how our characters could integrate features like gaming mechanics, interactive animations, user experiences, and real-world events tied to user profiles. This led to the development of three key app features.

Daily rewards

A basic game logic prize reward to the user with a spinoff machine.

Personal records

Here the users are rewarded if they beat their own monthly points. That is why the celebrations at the beginning break the fourth wall to celebrate the user for having achieved it.